Insights

Trademark vs Business Name vs Domain Name: What's the Difference?

If you're starting or growing a business in Australia, you've probably come across all three of these terms...

If your brand is popular enough to attract customers in Australia, it is popular enough for someone else to register it

If you're asking whether now is too early to trade mark your brand, it almost never is. Australia's trade mark system...

Dupe culture has moved from a niche shopping trend to a mainstream retail strategy, and AI design tools are only making

More founders than ever are asking an AI tool to help name their business or sketch a first logo concept...

A well known Australian influencer's company just lost a trade mark opposition, and the reason why matters...

A global rap star just lost part of a trade mark fight to a small Australian beach brand, and the reason...