Can You Trade Mark Your Voice? What the Taylor Swift Sound Mark Filings Mean for Australian Brands

Can You Trade Mark Your Voice? What the Taylor Swift Sound Mark Filings Mean for Australian Brands

Public figures are filing trade marks for the sound of their own voice, and the reason is AI...

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Four Stripes vs Three: What Adidas v White Fox Means for Australian Brands

Four Stripes vs Three: What Adidas v White Fox Means for Australian Brands

Adidas has taken Australian fashion retailer White Fox to the Federal Court over a simple question...

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Regulatory Reform Omnibus Act 2026: What It Means for Australian Trade Mark Owners

Regulatory Reform Omnibus Act 2026: What It Means for Australian Trade Mark Owners

A new Act has passed that changes how Australia's trade mark system lines up with the rest of the world...

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Feta, Prosecco and 394 Other Names: What the Australia-EU Trade Deal Means for Your Brand

Feta, Prosecco and 394 Other Names: What the Australia-EU Trade Deal Means for Your Brand

Australia's EU trade deal protects 396 European names. See who's affected and the full list.

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Your .com.au may soon need a trade mark: what auDA's proposed change means for your business

Your .com.au may soon need a trade mark: what auDA's proposed change means for your business

The organisation that runs .au domains has approved, in principle, a change that could affect millions of businesses...

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Search before you launch: what the Zip v Firstmac saga means for your brand

Search before you launch: what the Zip v Firstmac saga means for your brand

One of Australia's best-known fintech brands spent years in court over its own name, lost in the High Court, and...

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