Insights

Trademark vs Business Name vs Domain Name: What's the Difference?

If you're starting or growing a business in Australia, you've probably come across all three of these terms...

One of Australia's best-known fintech brands spent years in court over its own name, lost in the High Court, and...

Whether you are about to launch a brand new business or you have been trading for years...

An Australian designer just found out, in public, how little legal protection a great design idea has on its own...

If your brand is popular enough to attract customers in Australia, it is popular enough for someone else to register it

If you're asking whether now is too early to trade mark your brand, it almost never is. Australia's trade mark system...

Dupe culture has moved from a niche shopping trend to a mainstream retail strategy, and AI design tools are only making