Insights

Trademark vs Business Name vs Domain Name: What's the Difference?

If you're starting or growing a business in Australia, you've probably come across all three of these terms...

More founders than ever are asking an AI tool to help name their business or sketch a first logo concept...

A well known Australian influencer's company just lost a trade mark opposition, and the reason why matters...

A global rap star just lost part of a trade mark fight to a small Australian beach brand, and the reason...

A registered trade mark is a powerful asset, but it is not a set-and-forget one. Under Australian law...

"Dupes" are everywhere, the same packaging, the same colours, the same feel as a well-known product...

The consequences of failing to monitor your trade mark are not hypothetical. They happen to Australian businesses...