Feta, Prosecco and 394 Other Names: What the Australia-EU Trade Deal Means for Your Brand
Australia's EU trade deal protects 396 European names. See who's affected and the full list.
Feta, Prosecco and 394 Other Names: What the Australia-EU Trade Deal Means for Your Brand
By IP Wealth · · 7 min read
If your business, product or range name borrows from a European place or a European food or drink, a new trade agreement is worth a second look. Here is what has changed, who it affects, and the full list of 396 protected names so you can check your own brand against it.
What has actually changed
On 24 March 2026, Australia and the European Union concluded a Free Trade Agreement after eight years of negotiation. As part of it, Australia has agreed to protect a list of 396 European geographical indications, or GIs. A GI is a name tied to a place of origin, think feta, gorgonzola, grappa or prosciutto di Parma.
Two points matter before anyone panics. First, it is not in force yet. The text still has to be signed, expected late 2026 or early 2027, and is likely to take effect around late 2027. That gives brand owners a genuine window to review their position. Second, most of the names are obscure. The majority are regional European spirits and smallgoods that no Australian business uses. The list matters because of the handful of names in everyday commercial use here, and because of what it changes for new brands.
The numbers
The 396 protected names break down as 231 spirits and 165 agricultural goods, mostly dairy and smallgoods. Wine is handled separately: a modernised wine agreement covers more than 1,600 EU wine GIs, so names like Champagne and the wine side of Prosecco sit under that agreement rather than in this list of 396.
What it means for your trade marks
New brands and new filings are the real exposure. IP Australia now weighs all 396 protected names when it examines new trade mark applications. A new business, product or range name that uses, or even evokes, a protected term can run into an objection it would not have faced a year ago. The protection is not limited to exact copies, so a name that merely calls a protected GI to mind can be caught.
Existing registrations are largely safe. A trade mark that was applied for, registered or used before the agreement, and that uses part or all of a protected name, can generally continue to be used and renewed. If you already hold a registration, the sensible step is to confirm and document that position, not to re-file in a hurry.
The practical takeaway: audit the brands you already own against the list, and clearance-check anything new before you commit to it.
The good news: names you can keep using
The deal carved out several terms that have become common names in Australia. These can still be used, provided the use is not misleading:
- Parmesan stays usable. The agreement confirms "Parmesan" is not treated as a translation of Parmigiano Reggiano, though packaged sales must carry a country-of-origin label.
- Prosecco can still be used by Australian winemakers as a grape variety name domestically. Its use on exports is a separate matter under the wine agreement and phases out over ten years.
- Kransky is unaffected by the protection of the Slovenian GI Kranjska klobasa.
There are further carve-outs in the detail, for example "camembert" on its own, "black forest", the "Kalamata" olive variety and the "Penicillium roqueforti" mould.
Grandfathered: protected, but prior users can continue
For eleven commercially significant terms, a business that can prove continuous, good-faith use for at least five years before the agreement takes effect can keep using the term as a "prior user":
| Term | Protected EU GI | Product |
|---|---|---|
| Bavarian | Bayerisches Bier | Beer |
| Feta | Feta | Cheese |
| Finocchiona | Finocchiona | Smallgoods |
| Grain jenever | Genièvre de grains | Spirits |
| Grappa | Grappa | Spirits |
| Gruyere | Gruyère | Cheese |
| Bologna | Mortadella Bologna | Smallgoods |
| Munich | Münchener Bier | Beer |
| Nuremberg | Nürnberger Bratwürste | Smallgoods |
| Romano (wholesale) | Pecorino Romano | Cheese |
| Tiroler | Tiroler Speck | Smallgoods |
Phasing out: a countdown clock
Ten terms can keep being used for a set period and then must stop. If one of these is central to a product you sell, the phase-out window is the time to transition:
| Term | Protected EU GI | Product | Phase-out |
|---|---|---|---|
| Fontina | Fontina | Cheese | 5 years |
| Munster | Munster / Munster-Géromé | Cheese | 5 years |
| Sherry vinegar | Vinagre de Jerez | Wine vinegar | 5 years |
| Slavonski | Slavonski kulen | Smallgoods | 5 years |
| Szegedi | Szegedi szalámi | Smallgoods | 5 years |
| Romano (retail) | Pecorino Romano | Cheese | 5 years |
| Ouzo | Ouzo | Spirits | 7 years |
| Tsipouro | Tsipouro | Spirits | 7 years |
| Prosecco (export) | Prosecco | Wine | 10 years |
Does this touch your brand? A quick self-check
Does your business, product or range name use or evoke a European place, or a European food or drink term? Are you planning a new brand, sub-brand or product line? Do you sell, or plan to sell, into the EU? A yes to any of these is worth a closer look against the list below.
The full list: all 396 protected names
Tap a category to open it. Country of origin is shown beside each name. Many of these terms are not used in Australia and will have little practical effect here; the commercially significant ones appear in the grandfathering and phase-out tables above.
Cheeses (53)
Vorarlberger Bergkäse (Austria), Danablu (Denmark), Abondance (France), Beaufort (France), Bleu d'Auvergne (France), Brie de Meaux (France), Camembert de Normandie (France), Cantal / Fourme de Cantal (France), Chabichou du Poitou (France), Chaource (France), Comté (France), Emmental de Savoie (France), Fourme d'Ambert (France), Gruyère (France), Laguiole (France), Langres (France), Livarot (France), Mont d'Or / Vacherin du Haut-Doubs (France), Morbier (France), Munster / Munster-Géromé (France), Ossau-Iraty (France), Pont-l'Évêque (France), Reblochon / Reblochon de Savoie (France), Roquefort (France), Saint-Nectaire (France), Époisses (France), Feta (Greece), Kalathaki Limnou (Greece), Kasseri (Greece), Kefalograviera (Greece), Asiago (Italy), Castelmagno (Italy), Fontina (Italy), Gorgonzola (Italy), Grana Padano (Italy), Montasio (Italy), Mozzarella di Bufala Campana (Italy), Parmigiano Reggiano (Italy), Pecorino Romano (Italy), Pecorino Toscano (Italy), Piave (Italy), Provolone Valpadana (Italy), Taleggio (Italy), Edam Holland (Netherlands), Gouda Holland (Netherlands), Hollandse geitenkaas (Netherlands), Queijo S. Jorge (Portugal), Queijo Serra da Estrela (Portugal), Queijo da Beira Baixa (Portugal), Telemea de Ibănești (Romania), Mahón-Menorca (Spain), Queso Manchego (Spain), Queso de Murcia al vino (Spain)
Meat & smallgoods (34)
Tiroler Speck (Austria), Baranjski kulen (Croatia), Dalmatinski pršut (Croatia), Drniški pršut (Croatia), Istarski pršut / Istrski pršut (Croatia), Krčki pršut (Croatia), Međimursko meso 'z tiblice (Croatia), Paška janjetina (lamb) (Croatia), Slavonski kulen / Slavonski kulin (Croatia), Zagorski puran (turkey) (Croatia), Bœuf charolais du Bourbonnais (France), Canard à foie gras du Sud-Ouest (France), Jambon de Bayonne (ham) (France), Nürnberger Bratwürste / Rostbratwürste (Germany), Schwarzwälder Schinken (Germany), Csabai kolbász / Csabai vastagkolbász (Hungary), Gyulai kolbász / Gyulai pároskolbász (Hungary), Szegedi szalámi / Szegedi téliszalámi (Hungary), Bresaola della Valtellina (Italy), Finocchiona (Italy), Mortadella Bologna (Italy), Prosciutto Toscano (ham) (Italy), Prosciutto di Parma (ham) (Italy), Prosciutto di San Daniele (ham) (Italy), Salamini italiani alla cacciatora (Italy), Chouriça de Carne de Vinhais / Linguiça de Vinhais (Portugal), Chouriço Mouro de Portalegre (Portugal), Presunto de Barrancos / Paleta de Barrancos (Portugal), Salpicão de Vinhais (Portugal), Salam de Sibiu (Romania), Kranjska klobasa (Slovenia), Kraški pršut (Slovenia), Jabugo (ham) (Spain), Jamón de Teruel / Paleta de Teruel (Spain)
Spirits, liqueurs & brandies (231)
Inländerrum (Austria), Jägertee / Jagertee / Jagatee (Austria), Mariazeller Magenlikör (Austria), Steinfelder Magenbitter (Austria), Wachauer Marillenbrand (Austria), Wachauer Marillenlikör (Austria), Wachauer Weinbrand (Austria), Korn / Kornbrand (Austria, Belgium, Germany), Balegemse jenever (Belgium), Hasseltse jenever / Hasselt (Belgium), O' de Flander-Oost-Vlaamse Graanjenever (Belgium), Peket-Pekêt / Pèket-Pèkèt de Wallonie (Belgium), Genièvre de grains / Graanjenever (Belgium, France, Netherlands), Genièvre / Jenever / Genever (Belgium, Germany, France, Netherlands), Genièvre aux fruits / Vruchtenjenever (Belgium, Germany, Netherlands), Jonge jenever / jonge genever (Belgium, Netherlands), Oude jenever / oude genever (Belgium, Netherlands), Bourgaska Muscatova rakya (Bulgaria), Karlovska grozdova rakya (Bulgaria), Loveshka slivova rakya (Bulgaria), Pomoriyska grozdova rakya (Bulgaria), Slivenska perla (Bulgaria), Straldjanska Muscatova rakya (Bulgaria), Suhindolska grozdova rakya (Bulgaria), Sungurlarska grozdova rakya (Bulgaria), Troyanska slivova rakya (Bulgaria), Hrvatska loza (Croatia), Hrvatska stara šljivovica (Croatia), Hrvatska travarica (Croatia), Hrvatski pelinkovac (Croatia), Slavonska šljivovica (Croatia), Zadarski maraschino (Croatia), Zivania (Cyprus), Ouzo (Cyprus, Greece), Estonian vodka (Estonia), Suomalainen Marjalikööri / Finnish berry liqueur (Finland), Suomalainen Vodka / Vodka of Finland (Finland), Armagnac (France), Calvados (France), Calvados Domfrontais (France), Calvados Pays d'Auge (France), Cassis de Bourgogne (France), Cassis de Dijon (France), Cassis de Saintonge (France), Cognac (France), Eau-de-vie de Faugères (France), Eau-de-vie de cidre de Bretagne (France), Eau-de-vie de cidre de Normandie (France), Eau-de-vie de cidre du Maine (France), Eau-de-vie de poiré de Normandie (France), Eau-de-vie de vin de la Marne (France), Eau-de-vie de vin des Côtes-du-Rhône (France), Eau-de-vie de vin originaire du Bugey (France), Eau-de-vie de vin originaire du Languedoc (France), Fine Bordeaux (France), Fine de Bourgogne (France), Framboise d'Alsace (France), Genièvre Flandre Artois (France), Kirsch d'Alsace (France), Kirsch de Fougerolles (France), Marc d'Alsace Gewurztraminer (France), Marc d'Auvergne (France), Marc de Bourgogne (France), Marc de Champagne (France), Marc de Provence (France), Marc de Savoie (France), Marc des Côtes-du-Rhône (France), Marc du Bugey (France), Marc du Jura (France), Marc du Languedoc (France), Mirabelle d'Alsace (France), Mirabelle de Lorraine (France), Pommeau de Bretagne (France), Pommeau de Normandie (France), Pommeau du Maine (France), Quetsch d'Alsace (France), Ratafia champenois (France), Rhum de la Guadeloupe (France), Rhum de la Guyane (France), Rhum de la Martinique (France), Rhum de la Réunion (France), Rhum de sucrerie de la Baie du Galion (France), Rhum des Antilles françaises (France), Rhum des départements français d'outre-mer (France), Whisky alsacien / Whisky d'Alsace (France), Whisky breton / Whisky de Bretagne (France), Génépi des Alpes / Genepì delle Alpi (France, Italy), Bayerischer Gebirgsenzian (Germany), Bayerischer Kräuterlikör (Germany), Benediktbeurer Klosterlikör (Germany), Berliner Kümmel (Germany), Blutwurz (Germany), Bärwurz (Germany), Chiemseer Klosterlikör (Germany), Deutscher Weinbrand (Germany), Emsländer Korn / Kornbrand (Germany), Ettaler Klosterlikör (Germany), Fränkischer Obstler (Germany), Fränkisches Kirschwasser (Germany), Fränkisches Zwetschgenwasser (Germany), Hamburger Kümmel (Germany), Haselünner Korn / Kornbrand (Germany), Hasetaler Korn / Kornbrand (Germany), Hüttentee (Germany), Münchener Kümmel (Germany), Münsterländer Korn / Kornbrand (Germany), Ostfriesischer Korngenever (Germany), Ostpreußischer Bärenfang (Germany), Pfälzer Weinbrand (Germany), Rheinberger Kräuter (Germany), Schwarzwälder Himbeergeist (Germany), Schwarzwälder Kirschwasser (Germany), Schwarzwälder Mirabellenwasser (Germany), Schwarzwälder Williamsbirne (Germany), Schwarzwälder Zwetschgenwasser (Germany), Sendenhorster Korn / Kornbrand (Germany), Steinhäger (Germany), Kitro of Naxos (Greece), Koum Kouat of Corfu (Greece), Masticha of Chios (liqueur) (Greece), Ouzo of Kalamata (Greece), Ouzo of Macedonia (Greece), Ouzo of Mitilene (Greece), Ouzo of Plomari (Greece), Ouzo of Thrace (Greece), Tentoura (Greece), Tsikoudia / Tsipouro (Greece), Tsikoudia of Crete (Greece), Tsipouro of Macedonia (Greece), Tsipouro of Thessaly (Greece), Tsipouro of Tyrnavos (Greece), Békési Szilvapálinka (Hungary), Gönci Barackpálinka (Hungary), Kecskeméti Barackpálinka (Hungary), Szabolcsi Almapálinka (Hungary), Szatmári Szilvapálinka (Hungary), Törkölypálinka (Hungary), Újfehértói meggypálinka (Hungary), Pálinka (Hungary, Austria), Irish Cream (Ireland), Irish Poteen / Irish Poitín (Ireland), Irish Whiskey / Irish Whisky (Ireland), Aprikot trentino / del Trentino (Italy), Brandy italiano (Italy), Distillato di mele trentino (Italy), Genepì del Piemonte (Italy), Genepì della Valle d'Aosta (Italy), Genziana trentina (Italy), Grappa (Italy), Grappa di Barolo (Italy), Grappa friulana / del Friuli (Italy), Grappa lombarda / della Lombardia (Italy), Grappa piemontese / del Piemonte (Italy), Grappa siciliana / di Sicilia (Italy), Grappa trentina / del Trentino (Italy), Grappa veneta / del Veneto (Italy), Kirsch Friulano / Kirschwasser Friulano (Italy), Kirsch Trentino / Kirschwasser Trentino (Italy), Liquore di limone della Costa d'Amalfi (Italy), Liquore di limone di Sorrento (Italy), Mirto di Sardegna (Italy), Nocino di Modena (Italy), Sliwovitz del Friuli-Venezia Giulia (Italy), Sliwovitz trentino (Italy), Südtiroler Enzian (Italy), Südtiroler Golden Delicious (Italy), Südtiroler Grappa (Italy), Südtiroler Gravensteiner (Italy), Südtiroler Kirsch (Italy), Südtiroler Marille (Italy), Südtiroler Obstler (Italy), Südtiroler Williams (Italy), Südtiroler Zwetschgeler (Italy), Williams friulano / del Friuli (Italy), Williams trentino / del Trentino (Italy), Originali lietuviška degtinė / Original Lithuanian vodka (Lithuania), Samanė (Lithuania), Trauktinė (Lithuania), Trauktinė Dainava (Lithuania), Trauktinė Palanga (Lithuania), Trejos devynerios (Lithuania), Vilniaus Džinas / Vilnius Gin (Lithuania), Herbal vodka from the North Podlasie Lowland (bison grass) (Poland), Polska Wódka / Polish Vodka (Poland), Aguardente Bagaceira Alentejo (Portugal), Aguardente Bagaceira Bairrada (Portugal), Aguardente Bagaceira da Região dos Vinhos Verdes (Portugal), Aguardente de Vinho Alentejo (Portugal), Aguardente de Vinho Douro (Portugal), Aguardente de Vinho Lourinhã (Portugal), Aguardente de Vinho Ribatejo (Portugal), Aguardente de Vinho da Região dos Vinhos Verdes (Portugal), Medronho do Algarve (Portugal), Poncha da Madeira (Portugal), Rum da Madeira (Portugal), Horincă de Cămârzana (Romania), Pălincă (Romania), Vinars Murfatlar (Romania), Vinars Segarcea (Romania), Vinars Târnave (Romania), Vinars Vaslui (Romania), Vinars Vrancea (Romania), Țuică Zetea de Medieșu Aurit (Romania), Țuică de Argeș (Romania), Spišská borovička (Slovakia), Brinjevec (Slovenia), Dolenjski sadjevec (Slovenia), Domači rum (Slovenia), Pelinkovec (Slovenia), Aguardiente de hierbas de Galicia (Spain), Aguardiente de sidra de Asturias (Spain), Anís Paloma Monforte del Cid (Spain), Aperitivo Café de Alcoy (Spain), Brandy de Jerez (Spain), Brandy del Penedés (Spain), Cantueso Alicantino (Spain), Chinchón (Spain), Gin de Mahón (Spain), Herbero de la Sierra de Mariola (Spain), Hierbas Ibicencas (Spain), Hierbas de Mallorca (Spain), Licor café de Galicia (Spain), Licor de hierbas de Galicia (Spain), Orujo de Galicia (Spain), Pacharán navarro (Spain), Palo de Mallorca (Spain), Ratafia catalana (Spain), Ronmiel de Canarias (Spain), Svensk Aquavit / Swedish Aquavit (Sweden), Svensk Punsch / Swedish Punch (Sweden), Svensk Vodka / Swedish Vodka (Sweden)
Beers (6)
Budějovické pivo (Czechia), Budějovický měšťanský var (Czechia), Českobudějovické pivo (Czechia), České pivo (Czechia), Bayerisches Bier (Germany), Münchener Bier (Germany)
Oils, fats & vinegars (27)
Steirisches Kürbiskernöl (pumpkin seed oil) (Austria), Ekstra djevičansko maslinovo ulje Cres (Croatia), Korčulansko maslinovo ulje (Croatia), Krčko maslinovo ulje (Croatia), Šoltansko maslinovo ulje (Croatia), Beurre Charentes-Poitou / des Charentes / des Deux-Sèvres (France), Beurre d'Isigny (France), Chania Kritis (Greece), Kalamata (olive oil) (Greece), Kolymvari Chanion Kritis (Greece), Lakonia (Greece), Peza Irakliou Kritis (Greece), Sitia Lasithiou Kritis (Greece), Aceto Balsamico di Modena (Italy), Monti Iblei (Italy), Azeite de Moura (Portugal), Azeite de Trás-os-Montes (Portugal), Azeite do Alentejo Interior (Portugal), Azeites da Beira Interior (Portugal), Azeites do Norte Alentejano (Portugal), Azeites do Ribatejo (Portugal), Štajersko prekmursko bučno olje (pumpkin seed oil) (Slovenia), Baena (Spain), Priego de Córdoba (Spain), Sierra Mágina (Spain), Siurana (Spain), Vinagre de Jerez (Spain)
Fruit, vegetables & cereals (19)
Lički krumpir (potato) (Croatia), Neretvanska mandarina (mandarin) (Croatia), Ogulinski kiseli kupus / kiselo zelje (Croatia), Varaždinsko zelje (cabbage) (Croatia), Lentille verte du Puy (lentils) (France), Pomme du Limousin (apples) (France), Pommes et poires de Savoie (France), Pruneaux d'Agen (prunes) (France), Elia Kalamatas (table olives) (Greece), Korinthiaki Stafida Vostitsa (currants) (Greece), Throumpa Thassou (table olives) (Greece), Kiwi Latina (kiwi) (Italy), Mela Alto Adige / Südtiroler Apfel (apples) (Italy), Ameixa d'Elvas (plums) (Portugal), Maçã de Alcobaça (apples) (Portugal), Pêra Rocha do Oeste (pears) (Portugal), Magiun de prune Topoloveni (prune paste) (Romania), Ajo Morado de Las Pedroñeras (garlic) (Spain), Calasparra (rice) (Spain)
Bakery & confectionery (8)
Poljički soparnik / zeljanik / uljenjak (Croatia), Glyko Triantafyllo Agrou (Cyprus), Loukoumi Geroskipou (Cyprus), Bergamote de Nancy (France), Lübecker Marzipan (Germany), Kritiko paximadi (Greece), Jijona (Spain), Turrón de Alicante (Spain)
Other foods & products (18)
Bulgarsko rozovo maslo (rose oil) (Bulgaria), Slavonski med (honey) (Croatia), Žatecký chmel (hops) (Czechia), Crème d'Isigny (cream) (France), Huile essentielle de lavande de Haute-Provence (France), Moutarde de Bourgogne (mustard) (France), Piment d'Espelette (chilli) (France), Thym de Provence (thyme) (France), Krokos Kozanis (saffron) (Greece), Masticha Chiou (natural gum) (Greece), Mastichelaio Chiou (essential oil) (Greece), Tsikla Chiou (natural gum) (Greece), Kalocsai fűszerpaprika-őrlemény (paprika) (Hungary), Szegedi fűszerpaprika-őrlemény / Szegedi paprika (Hungary), Mel dos Açores (honey) (Portugal), Novac afumat din Ţara Bârsei (smoked fish) (Romania), Azafrán de la Mancha (saffron) (Spain), Pimentón de la Vera (paprika) (Spain)
Frequently asked questions
Will I have to change my brand name?
Usually not if your trade mark was applied for, registered or used before the agreement, as prior use is generally protected. The real exposure is new brands and new applications, which are now examined against all 396 names.
Can I still use "parmesan" and "prosecco"?
Yes. "Parmesan" remains usable with a country-of-origin label, and Australian winemakers can still use "prosecco" as a grape variety name domestically. Export use of "prosecco" phases out over ten years under the separate wine agreement.
When does this take effect?
Not yet. The agreement was concluded in March 2026 but still has to be signed, expected late 2026 or early 2027, and is likely to enter into force around late 2027.
Does this cover wine names like Champagne?
Wine GIs are handled under a separate, modernised wine agreement covering more than 1,600 EU wine names. The list of 396 here is spirits and agricultural goods.
Not sure where your brand stands?
IP Wealth can check your brands and domains against the 396 names, tell you what is protected, what is exposed, and what is worth filing before the rules take effect.
Book a free discovery call Or call us on 1800 857 070This article is general information only and is not legal advice. Figures and treatments are drawn from the Department of Foreign Affairs and Trade's published materials on the Australia-European Union Free Trade Agreement (provisional text, March 2026); the text is still subject to legal verification and is not yet in force. For advice on your own brand, trade marks or labelling, contact IP Wealth. © 2026 IP Wealth Pty Ltd.
