Michael Beverley
Michael Beverley is the co-founder and Managing Director of IP Wealth®, the firm he helped establish in 2004 to give Australian businesses a more direct, strategic way to protect the brands they've built.
Over a career spanning more than 25 years, Michael has built his reputation helping Australian brands compete and win on the world stage. From homegrown challengers preparing for their first international launch to established Australian companies defending hard-earned market positions overseas, he understands what it takes to turn a local brand into a globally protected asset. He's also the Trade Mark specialist that other Australian law firms quietly turn to when their clients need expert advice.
What sets Michael apart is how he thinks about a Trade Mark. To him, it isn't a piece of paper to be filed — it's a strategic asset to be built, defended and grown alongside the business it represents. Clients describe his counsel as commercial, plain-spoken and refreshingly free of legalese: the kind of advice that helps founders, marketers and boards make confident decisions about their brand without getting lost in the small print.
He takes particular pride in the brands he has protected from the very beginning — watching them grow from a name on a whiteboard into household marks on supermarket shelves, packaging and national campaigns. For Michael, that journey is the clearest proof of what a well-managed Trade Mark is really worth.
These days, Michael's focus has shifted to the two things he cares about most: mentoring the next generation of Trade Mark professionals at IP Wealth®, and building the technology that's quietly redefining how brand protection works in Australia. He is the lead developer behind Trademark Hero®, the firm's proprietary infringement monitoring platform, and continues to drive innovation and improvements across IP Wealth's in-house software. Mentoring and software development are now where he spends most of his time — because they're how he extends his expertise to every client the firm serves, and how he keeps IP Wealth® a step ahead of an industry that never stands still.