Back in 2012, the Australian business name system and the company naming system became one. The purpose of this combined system in one register is to:
“provide a way to identify the entity that is carrying on business under a business name.” – asic.gov.au
It’s only purpose it to identify the owners of these business. A business name or company name provides you no legal ownership to that name, just a way to identify you. Interestingly people can trade in their own name legal without a business name. They will still need register for ABN. Also companies can be registered with, and trade with, only a ACN number, but few do. When you registered your business name/company, they never asked you what goods or services your provided.
Only when you apply for a registered trademark are these questioned asked. And only a registered trademark gives you legal ownership and protection for goods or services you applied for. This first step is a trademark search.
Phone: 1800 85 7070