Gold Coast Office

Suite 30101, Level 1
Southport Central Tower 3
9 Lawson Street, Southport QLD 4215

Brisbane Office

Level 36
Riparian Plaza
71 Eagle Street, Brisbane City QLD 4000

Auckland Office

Suite 5266
17B Farnham Street
Parnell,Auckland, New Zealand


T. 1800 85 7070
F. 07 3319 6202
E. mail [at]

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Byron Humphries — IP Manager

Byron’s passion is brands. For over 30 years he has been at the cutting edge of brand creation, brand positioning, brand tracking and brand nourishing.

He has a first hand understanding of the value that a brand can add to a company, and how that value is multiplied when the brand is trademark protected – creating a numbered asset that is registered by Government.

Working in research, marketing management or advertising, he has helped to create iconic brands such as Pauls Breaka, BOQ, Harvey Norman, Dreamworld, and Unilever Reward. Byron was brand and marketing manager for companies including Dreamworld, Unilever, Super Retail Group and George Patterson Advertising. As a brand strategist, he wrote business development plans that were accepted by over 60 companies.

Byron knows how important it is for a brand to connect with the consumer, to mean something and differentiate itself from competitors. The ultimate aim is to create a brand that is trademarked, and attracts a premium with greater margin return.

He brings a high level of determination and enthusiasm to his role as IP Manager, and will strive to bring a solution to the many hurdles often encountered during the trademark process. He loves to see his clients grow strong brands, succeed and win!