Gold Coast Office

Suite 30101, Level 1
Southport Central Tower 3
9 Lawson Street, Southport QLD 4215

Brisbane Office

Level 36
Riparian Plaza
71 Eagle Street, Brisbane City QLD 4000

Auckland Office

Suite 5266
17B Farnham Street
Parnell,Auckland, New Zealand


T. 1800 85 7070
F. 07 3319 6202
E. mail [at]


TrademarkHero® – Trade Mark & Brand Monitoring

Are you monitoring your trade marks for infringement? … The  Trade Mark Office deems it the responsibility of the owner to monitor and enforce their registered trade mark rights. Monitoring your trade mark assets, your competitors and your industry is essential. If you are not regularly monitoring your brand, exact or similar trade marks may be granted and subsequently registered by the Trade Mark Office before you are able to take any action against them.

IP Wealth is able to offer full monitoring services to all of our clients.  This information can provide a valuable insight into not only what else is similar in the marketplace, but also what new brands your competitors may be planning to release.  If you would like to receive more information about these monitoring services please contact us directly to discuss your needs so we can tailor an appropriate strategy for your business .

Trade Mark Monitoring

Trade mark surveillance for infringement of your trade marks –  a search strategy will be tailored to find all new and existing Trade Mark applications and registrations that are the same or very similar to your existing trade marks in the relevant jurisdictions of interest.  These reports  can be delivered  annually, quarterly or monthly and include all information about the similar trade marks found on the Trade Mark Registers (applicant name, TM number, type, goods and services etc).

Trade Mark Industry Monitoring

Trade mark surveillance of a particular industry can reveal new and unknown overseas competitors and industry wide trends.  Industry trade mark surveillance is configured to search the relevant Nice (goods & services) classes that represent your industry on a weekly, fortnightly or monthly basis (due to the volume of new applications weekly of fortnightly surveillance is recommended). For example, if you are in the cosmetic business, you would receive a search report of all new filings in Class 3.  If you would like to know months or years in advance of the new brands entering your market-space, then this is the monitoring report for your team!

Trade Mark Competitor Monitoring

Trade mark surveillance of your competitor’s trade mark activity can be helpful for your team to know in advance, particularly if you compete in a progressive and saturated market.  Knowing of your specific competition’s new brands will allow you to tailor your branding strategies accordingly, so to ensure you distinguish your products/services in the marketplace.  Our competitor monitoring search reports will show the new trade mark applications of your competitor as well as status changes for existing applications such as renewals and lapsed registrations.

Corporate Brand Monitoring

We are more than happy to tailor a brand monitoring report involving combination’s of any or all of the above, however in order to do so we will need information regarding your industry, trade marks for monitoring, and your major competitors.

We can  monitor in various  jurisdictions, however due to differences in international databases (some countries are not available online) the fees can vary greatly from country to country.

If you would like to receive our tailored brand monitoring proposal for your business please be in touch with information surrounding your specific requirements.

Customs Trade Mark Monitoring

Customs may seize  goods that are imported into Australia if the importation infringes, or appears to infringe, a registered Australian trade mark.

Customs trade mark monitoring is available to all sizes of business and this vital service gives you peace of mind and a strong defense against counterfeit goods entering the market. Please contact us for further information.

Investigation services

Our trusted private investigator partner can provide comprehensive market surveillance for counterfeit goods (only available to Queensland) and trade mark non use investigations Australia wide.

We also provide Social Media and Domain Registration & Monitoring.

To speak with one of our helpful Trademark Consultants please click here and provide your contact details or call and speak with us now on1800 85 7070