Contact

Gold Coast Office

Suite 30101, Level 1
Southport Central Tower 3
9 Lawson Street, Southport QLD 4215
Australia

Brisbane Office

Level 36
Riparian Plaza
71 Eagle Street, Brisbane City QLD 4000
Australia

Auckland Office

Suite 5266
17B Farnham Street
Parnell,Auckland, New Zealand

Contact

T. 1800 85 7070
F. 07 3319 6202
E. mail [at] ipwealth.com.au

Please leave this field empty.





 
December 1, 2015Michael

Two Competitors Fighting Over “READY BUSINESS” Trade Mark

In a competition over the 4.5 billion dollar Australian medium sized business market two companies, Telstra and Vodafone, are caught up in a Trade Mark dispute over the use of the phrase “READY BUSINESS” (TM:1640915). Vodafone, who has used this marketing phrase in neighbouring New Zealand, and Europe, is attempting to break into the Australian business market as well. However, Telstra Corporation Limited is already using the phrase “Ready for Business” in its own marketing efforts of a Digital Office Technology product set. Trade Mark actions have been filed, but both companies are currently in a cooling off period and hoping to resolve the issue. Update: The Trade Mark opposition by Telstra has now been withdrawn (on the 22nd Sept 2015). Vodafone know owns the “Ready Business” Trade Mark

This shows that no matter how big you are as a company, superior Trade Mark rights (including rights in overseas similar Trade Marks) are the strongest protection, and sometimes can even help you secure your Trade Marks.