Contact

Gold Coast Office

Suite 30101, Level 1
Southport Central Tower 3
9 Lawson Street, Southport QLD 4215
Australia

Brisbane Office

Level 36
Riparian Plaza
71 Eagle Street, Brisbane City QLD 4000
Australia

Auckland Office

Suite 5266
17B Farnham Street
Parnell,Auckland, New Zealand

Contact

T. 1800 85 7070
F. 07 3319 6202
E. mail [at] ipwealth.com.au

Please leave this field empty.





 
July 1, 2015Michael Beverley

Australian Government Cautious Over Trademark Application

The Australian Government is seeking legal advice over the name “Primary Health Network”. This was to be the new brand of its revamped Medicare Local, a network of doctors and other health providers that help maintain the public health system. However on the 14th May 2014, a private company, Primary Health Care Network Pty Ltd applied to Register this as a Trademark.  The Department of Health has advised its ‘network’ not to spend any  money on stationary or branding until the issue is resolved. The trademark is still under examination. This points out the importance of conducting a professional trademark search at the early stages of brand development. It shows the expense of re-branding can be avoided by getting a trademark search first. This is common mistake, as it turns out even a government can make.