ASIC Warns Directors About Trade Marks

Back in 2012, the Australian business name system and the company naming system became one. The purpose of this combined system in one register is to:

“provide a way to identify the entity that is carrying on business under a business name.”  – asic.gov.au

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Its' only purpose it to identify the owners of these business. A business name or company name provides you no legal ownership to that name, just a way to identify you. Interestingly, people can trade in their own legal name without a registered business name. They will still need to register for an ABN. Companies can be registered with, and trade with, only a ACN number, but few do. When you register your business name/company, they don't ask you what goods or services you provide.

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Only when you apply for a registered trademark are these questioned asked. And only a registered trademark gives you legal ownership and protection for goods or services you applied for. The first step is a trademark search.

Contact us today to get help with your search, and get the highest possible level of protection for you and your business.